Yesterday, Chipotle offered a buy-one-get-one deal on entrées in order to support the White House’s National Month of Action, for a limited time.
On Tuesday, customers who visited a participating restaurant after 3 p.m. and purchased one entrée like a burrito or bowl were able to redeem the second entrée of equal or lesser value for free, just by saying “Friends BOGO” at the register.
Guacamole, queso blanco, or other premium add-ons can be added to either entrée for an additional cost, according to WGN9, a Chicago-based news outlet.
In a statement, Chipotle said the deal was designed to support the White House’s National Month of Action for Vaccinations. However, customers did not have to provide proof of vaccination upon purchase.
Chris Brandt, Chief Marketing Officer of Chipotle, said in a press release, “As a proud participant in the National Month of Action for Vaccinations, we are encouraging our fans to give their friends free Chipotle as a craveable reward for getting vaccinated.”
The offer was reserved for in-restaurant purchases only and it was not valid on any online or mobile orders, according to the company.
The deal, with additional rules and restrictions, ended at the close of business yesterday.
Chipotle is one of many brands to have offered incentives in an attempt to encourage more Americans to get their COVID-19 vaccines.
Walgreens, Krispy Kreme, and Anheuser-Busch were also some of the retailers that arranged for giveaways, freebies, contests, or gift cards in support of COVID vaccinations.
Last month, President Joe Biden announced plans for a National Month of Action, with the goal of encouraging at least 70% of American adults to get their first dose of a COVID-19 vaccine by the Fourth of July. However, it eventually fell short of the goal. The story was published on WGN9.
