Prince William Launches New Mental Health Campaign

“We all need to take care of our everyday mental fitness, and provide support to one another...”


In collaboration with his mental health charity “Head Together” and the Football Association, Prince William has now launched a new mental health campaign called HeadsUp.

HeadsUp will encourage people to be aware of their mental health and to seek medical help for their mental and physical issues. The campaign will also help to reduce the stigma attached to mental health by encouraging people to address their issues and seek professional help.

Tweeting about the new mental health camping, the Heads Together posted a video of Prince William and wrote, “The Duke of Cambridge launches #HeadsUp at The @FA #CommunityShield. We all need to take care of our everyday mental fitness, and provide support to one another when we face setbacks so we can be match fit for whatever lies ahead.” – @KensingtonRoyal.”

Launched in 2016, the Heads Together failed to get the attention it deserved.

Recently, the Duke of Cambridge revealed that many celebrities have become involved because the campaign is associated with mental health.

In January, at the World Economic Forum in Davos, Switzerland, William explained, “What was very interesting from when we set up the campaign was that not one celebrity wanted to join us… Not one person wanted to be involved in the mental health campaign, Heads Together.” The 37-year-old said, “We went out to a lot of people and nobody, before we started, was interested in being a part of Heads Together because it was mental health. That was two years, three years ago. You know, and that was a big deal.”